Airplane Reading, April 2013
"But there’s something about this ad that, while not necessarily subversive, seems to suggest a deeper delving into its target audience’s psyche. The paragraph underneath the header reads, “Face it—you need Wi-Fi.” It’s something you “crave,” something you “sniff out in public parks and coffee shops.” While the ad is visually banal, it is trying to scratch underneath the skin of the contemporary passenger. It is a reminder not so much of what other airlines lack, but of what you can’t do without. It presents itself as the back-alley dealer, who says “I got what you need.”